YLI Brand Guide
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PRIMARY COLORS

Clemson Orange
CMYK 0, 74, 88, 0
RGB: 245, 102, 0
HEX: #F56600
Printing on Uncoated Paper
PANTONE 152 U
Printing on Coated Paper
PANTONE 1595 C
Merchandise/Apparel
PANTONE 165 C
Diploma
CMYK: 88, 96, 40, 43
RGB: 46, 26, 71
HEX: #2E1A47
PANTONE: 2695 C

SECONDARY COLORS

Regalia
CMYK: 81, 100, 0, 5 RGB: 82, 45, 128 HEX: #522D80
College Avenue
CMYK: 0, 0, 0, 90 RGB: 51, 51, 51 HEX: #333333
Goal Line
CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: #FFFFFF
Bengal Stripe
CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HEX: #000000
Parchment
CMYK: 5, 13, 32, 0 RGB: 239, 219, 178 HEX: #EFDBB2
Campus Brick
CMYK: 19, 83, 100, 10 RGB: 185, 71, 0 HEX: #B94700
Bowman Field
CMYK: 64, 42, 100, 31 RGB: 84, 98, 35 HEX: #546223
Blue Ridge
CMYK: 100, 52, 1, 0 RGB: 0, 94, 184 HEX: #005EB8
State Flag
CMYK: 99, 79, 33, 24 RGB: 0, 32, 91 HEX: #00205B
Stadium
CMYK: 22, 20, 20, 3 RGB: 203, 196, 188 HEX: #CBC4BC
Howard's Rock
CMYK: 42, 37, 38, 18 RGB: 140, 130, 121 HEX: #8C8279
Reflection
CMYK: 24, 17, 14, 2 RGB: 200, 201, 199 HEX: #C8C9C7
Innovation
CMYK: 47, 33, 29, 14 RGB: 136, 139, 141 HEX: #888B8D

PRIMARY TYPOGRAPHY

1.) Museo 2.) Trade Gothic Next

SECONDARY TYPOGRAPHY

1.) Goudy Old Style 2.) Hoefler Text 3.) Verdana