CULI Brand Guide

Every communication from the CULI team should reflect our brand — even the simplest email. Using these guidelines will ensure our brand is consistently conveyed.

  • Email signatures should not be longer than 10 lines.
  • Do not use images or logos within the email signature. Images in email signatures will appear as attachments and confuse the recipient, delay the email, be blocked by certain systems or load incorrectly as a symbol. Images can also increase the size of email inboxes exponentially.
  • Refrain from the use of quotes or epigrams for professional communications. While these may reflect your personal views, they may not reflect the official position of the University and may be misinterpreted by recipients as being "official" Clemson communication.
  • Use applicable departmental taglines, mission statement, etc. only if they are Clemson related and professional.
  • The font is Arial.
  • Your full name should be 14 pt (19pt for Apple Mail Users) Bold in the color “Clemson Orange”
  • Your position/title should be 10 pt (13pt for Apple Mail Users) Bold in the color “Diploma”
  • The remaining text should be 10 pt (13pt for Apple Mail Users) Regular in the color “Howards Rock”
  • Color guidelines are here.
  • No italics should be used.
  • Place a single line space between CULI and the contact information.